For over 100 years, Ideal Standard’s mission has been one of Innovation and Design to make life better for our customers. We can look back on a proud history of pioneering innovation that truly shaped the industry. And a strong design heritage working with the Master Designers of their era who helped elevate Ideal Standard into the Culture of Design. Partnering up with renowned Italian design studio Palomba Serafini Associati in 2018, we mark the beginning of a new era. An era of Innovation and Design that meets the needs of our customers and the demands of modern life.